Bold ideas.
Smart strategies.
Commercial results.
35 years of building food & drink brands that win in retail and foodservice.
William Murray is a specialist PR and marketing consultancy dedicated to food and drink.
We create campaigns that give our clients the edge in foodservice, hospitality, and retail. We pride ourselves on building partnerships that last, with client relationships measured in years, not months.
Our 30-strong team acts as an extension of your business. From digital and social expertise to crisis management and specialist communications, we’re a full-service agency.
We're passionate about the industry, and that means our network is your advantage. We have strong relationships with chefs, influencers, media, and trade associations – the people who shape the food and drink agenda.
The result? Campaigns with real commercial impact – recognised by industry awards, proven to build brands and drive growth.
Our track record
7 yrs
Average client retention
5/5
Score for the quality of our thinking from client survey
100 %
Of clients see us as a strategic partner
70 %
Of our business is through referral
A flurry of firsts
- Agency to instigate a TV series about UK hospitality
- Agency to launch a plant-based brand
- Food marketing agency to win The B2B Marketing Grand Prix award
- Food marketing agency to take restaurant brands into retail
William Murray’s capability is first class; I would have no problem recommending this exemplary team.
As an agency, William Murray is highly skilled when it comes to devising creative campaigns that really land in the foodservice and hospitality industry. As a team they are responsive, open and honest and ready to identify the best strategy for success.
The keen understanding WM have of the foodservice market together with the needs of media mean it's always a fruitful collaboration. They know what our readers are interested in and can help me deliver the content that is needed.
It’s great to work with an agency who understands the importance of employing the services of a registered dietitian. The team are brilliant at taking the seed of a nutrition idea and growing it into an effective campaign that provides invaluable content for the end user.
William Murray delivered a strategic and well thought through plan with great results in a very short space of time.
