Businesses don’t make decisions. Businesses don’t think, feel, or do anything. People do. That’s why – for any campaign – the first step should always be to identify and understand the people you need to influence. Not just the business they work for. That’s why we create audience personas. And we start by asking the […]
Every now and then, heads in the office jerk round en masse in response to a certain Antipodean’s butchering of the English language. To celebrate, Rupert’s donned his ‘thongs’ (flip flops) as we run through a short list of words our favourite bogan, Anna Berry, says quite wrongly. May we present, Posho & Bogan: The Pilot.
We’ve only gone and done it again! Hot off the heels of picking up three B2B Marketing Awards at the end of last year, we took two more trophies home at last night’s PRmoment Awards 2017. We always had a feeling we were the best – and all those judges can’t be wrong. The PRmoment Awards have quickly become a […]
If you’re like me and love preparing and eating good food, you’ll love the hands-on approach to learning at Waitrose Cookery School. As a guest of Bridget from BrandGuild, I was treated to a curry masterclass slap bang in the heart of Kings Cross Granary Square – which has transformed into a foodie heaven over […]
Wes Morgan, long term journeyman footballer and captain of reigning Premier League champions Leicester city, has just signed a killer new deal. But not with Leicester City. Wes Morgan has just been signed up as an ambassador for Captain Morgan Rum (see what they did there?) The Leicester skipper recently tweeted a pic of his […]
Take a bow, The Restaurant Show. As always, it was a really well put together event packed with fantastic things to see, taste and do. And it was great to see lots of old faces and make some new friends too. However, there was one stand in particular we thought deserved its own mention… The […]
The best pub roasts in the UK have been revealed today as we hit the halfway mark in British Roast Dinner Week – sponsored by KNORR® and supported by Colman’s®. The regional winners are: South England: The Granville, Canterbury Midlands: The Narrow Boat at Weedon, Northampton North England: The Blue Pig, Manchester Wales: Bunch of […]