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Is fine dining really dead?

With industry trade show Casual Dining 2018 expecting to see a record number of operators attend the annual two-day event, we thought it was a good time to put pen to paper about our view on the casualisation of dining. Traditional fine dining is officially on the decline. Starched tablecloths and long wine lists are […]

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Top 3 takeaways for hotels from Skift’s Megatrends report

‘Customer-First Approach’ and ‘Innovation & Technology’. We stole these words from an advert for Allianz travel insurance. They’re some of the first words you’ll read if you flick through Skift’s latest Megatrends Defining Travel report. They also neatly sum up two key motifs from the London launch of the report at onefinestay HQ – which […]

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Meet GIG: the app making hospitality shift work, work….

The working world is changing, with flexibility and urgency more important than ever to workers. And for the hospitality industry – facing a massive shortfall in staff in a post-Brexit Britain – offering what workers want is going to be key if they’re to plug the skills gap. Enter our newest client: GIG – the […]

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Taste Portugal

Isn’t it time you Taste Portugal?

Say hello to Taste Portugal – the initiative from AHRESP (the Portuguese hospitality & catering association) that’s putting the gastronomy of Portugal on a global stage. Portugal’s foodie culture is at the heart of its identity – its traditions, culture, and geography. We’re very excited to bring a taste of that rich culture to the attention […]

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Noetic sets out to help hotels see the whole picture

May we introduce our newest client, Noetic – the business performance specialist that uses powerful technology to radically improve hotels’ profitability. By helping hotels make sense of their own data in ways they never thought possible, Noetic helps hotels see the whole picture – so they can make the most of every room, every guest, […]

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Why great campaigns start with audience personas

Businesses don’t make decisions. Businesses don’t think, feel, or do anything. People do. That’s why – for any campaign – the first step should always be to identify and understand the people you need to influence. Not just the business they work for. That’s why we create audience personas. And we start by asking the […]

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Words Anna says wrong (wrongly)

Every now and then, heads in the office jerk round en masse in response to a certain Antipodean’s butchering of the English language. To celebrate, Rupert’s donned his ‘thongs’ (flip flops) as we run through a short list of words our favourite bogan, Anna Berry, says quite wrongly. May we present, Posho & Bogan: The Pilot.

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Does your pub serve Britain’s best roast?

There’s few things we Brits love more than a good hearty pub roast. So make sure you get down to your local for British Roast Dinner Week (24 September – 1 October 2017) – when pubs up and down the country will be laying on a roast every day of the week. And if you […]

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William Murray Communications scoops a double at PRmoment Awards

We’ve only gone and done it again! Hot off the heels of picking up three B2B Marketing Awards at the end of last year, we took two more trophies home at last night’s PRmoment Awards 2017. We always had a feeling we were the best – and all those judges can’t be wrong. The PRmoment Awards have quickly become a […]

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Testing: is this thing live?

The rise of live video on platforms like Facebook, Instagram, Twitter, and Snapchat is seriously exciting. Before, the closest you could get to ‘current’ was to share an update of the very recent past – like a photo you’d taken a few moments before. Now, those experiences can be shared as they happen via live video (which always has its downsides, […]

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