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A crisis is always cooking. Will you avoid a roasting?

Crisis. It’s every company’s worst nightmare. Something bad happens. The media catches wind of it. And your reputation is on the line. And today, news travels fast. Particularly when you add social media in to the mix. All of a sudden, that crisis can spread like wildfire. And then go on smoldering in the background, […]

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Taste Portugal

Isn’t it time you Taste Portugal?

Say hello to Taste Portugal – the initiative from AHRESP (the Portuguese hospitality & catering association) that’s putting the gastronomy of Portugal on a global stage. Portugal’s foodie culture is at the heart of its identity – its traditions, culture, and geography. We’re very excited to bring a taste of that rich culture to the attention […]

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Noetic sets out to help hotels see the whole picture

May we introduce our newest client, Noetic – the business performance specialist that uses powerful technology to radically improve hotels’ profitability. By helping hotels make sense of their own data in ways they never thought possible, Noetic helps hotels see the whole picture – so they can make the most of every room, every guest, […]

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Why great campaigns start with audience personas

Businesses don’t make decisions. Businesses don’t think, feel, or do anything. People do. That’s why – for any campaign – the first step should always be to identify and understand the people you need to influence. Not just the business they work for. That’s why we create audience personas. And we start by asking the […]

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Words Anna says wrong (wrongly)

Every now and then, heads in the office jerk round en masse in response to a certain Antipodean’s butchering of the English language. To celebrate, Rupert’s donned his ‘thongs’ (flip flops) as we run through a short list of words our favourite bogan, Anna Berry, says quite wrongly. May we present, Posho & Bogan: The Pilot.

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Does your pub serve Britain’s best roast?

There’s few things we Brits love more than a good hearty pub roast. So make sure you get down to your local for British Roast Dinner Week (24 September – 1 October 2017) – when pubs up and down the country will be laying on a roast every day of the week. And if you […]

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William Murray Communications scoops a double at PRmoment Awards

We’ve only gone and done it again! Hot off the heels of picking up three B2B Marketing Awards at the end of last year, we took two more trophies home at last night’s PRmoment Awards 2017. We always had a feeling we were the best – and all those judges can’t be wrong. The PRmoment Awards have quickly become a […]

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Testing: is this thing live?

The rise of live video on platforms like Facebook, Instagram, Twitter, and Snapchat is seriously exciting. Before, the closest you could get to ‘current’ was to share an update of the very recent past – like a photo you’d taken a few moments before. Now, those experiences can be shared as they happen via live video (which always has its downsides, […]

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Top of the class: Waitrose Cookery School

If you’re like me and love preparing and eating good food, you’ll love the hands-on approach to learning at Waitrose Cookery School. As a guest of Bridget from BrandGuild, I was treated to a curry masterclass slap bang in the heart of Kings Cross Granary Square – which has transformed into a foodie heaven over […]

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High street eats to try this Veganuary… according to Twitter

Forget Dry January, the one to try this year is Veganuary (or so we’re assured by our resident vegan). As you might have guessed, Veganuary aims to get people across the globe to ‘go vegan’ for January. But if you don’t fancy cooking for yourself – where’s good? Well, just ask this Twitter user… ‘Writer […]

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