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Introducing BB foodservice. The wholesale giant formerly known as Bestway Batleys has unveiled a full scale rebrand, the first step in achieving ambitious growth in delivered wholesale.

“For years, wholesalers have been too preoccupied with what their competitors are doing to stop and ask their customers what they want. So we listened.” 

Martin Race, managing director, Bestway Wholesale

At the core of BB foodservice is its personal touch –  from recipes and calculators to curating tailored wine lists, going above and beyond for its customers is what makes it the standout choice in delivered wholesale.

BB foodservice’s ability to get each customer exactly what they what, exactly when they want it, is exactly what it needed to shout about. That’s why we kickstarted it’s comms campaign with this video to let operators know that BB foodservice deliver.

And the most personal service in wholesale requites a personal PR approach. So with our very own BB foodservice van – we delivered local. Targeting key trade media, we took the new BB foodservice video on tour. We went from media house to media house with a press-picnic (with press-prosecco) to let them know what BB foodservice is all about.

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