Business insight Archives - William Murray

Pubco Tax Equality Day: what does it mean for the industry?

With a day of protest planned on Thursday 13 September by Britain’s boozers (or maybe just JD Wetherspoon), we thought we’d step away from the full English and take a look at what the Pubco Tax Equality Day means for the industry. For those not familiar with the campaign, the day is aimed at highlighting […]

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Top 3 takeaways for hotels from Skift’s Megatrends report

‘Customer-First Approach’ and ‘Innovation & Technology’. We stole these words from an advert for Allianz travel insurance. They’re some of the first words you’ll read if you flick through Skift’s latest Megatrends Defining Travel report. They also neatly sum up two key motifs from the London launch of the report at onefinestay HQ – which […]

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Home-grown food: the money-maker for pubs

A trio of studies from Beacon show that pubs may need to embrace food to succeed, and that if they do, home-grown produce is the way to go. First of all, some good news for pubs. A quarter of Brits have said they’d spend 25% more for pub grub if the food came from here […]

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Get the measure of your PR The William Murray Way

Bill Gates famously said, ‘If I was down to the last dollar of my marketing budget, I’d spend it on PR!’ But why? How did he know what return he was going to get, and how could he be sure it was delivering value? If you can’t measure it, you can’t improve it For your […]

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Working up a head of steam at LCF

London Coffee Festival gave a caffeinated kick-start to UK Coffee Week (10–16 April) at the Old Truman Brewery in London, with a triple shot-strong line up of treats for the trade, from the Coffee Masters global barista tournament to Grind’s Chef’s Table food pairing, and workshops in The Tasting Room. New for this year was […]

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From the floor – Casual Dining 2017

Feast your eyes on Casual Dining 2017. We show you the sights, and share industry views from the floor on what consumers really want.

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Location Location Location

It’s a universal truth that a restaurant or bar lacking possession of good footfall is doomed to a premature finale. Get the location wrong, and sweet success can slip through your fingers, no matter how cool your concept. Right? Well rules are there to be broken, and every once in a while, a business comes […]

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