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Why great campaigns start with audience personas

Businesses don’t make decisions. Businesses don’t think, feel, or do anything. People do. That’s why – for any campaign – the first step should always be to identify and understand the people you need to influence. Not just the business they work for. That’s why we create audience personas. And we start by asking the […]

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The chicken, the whole chicken, and nothing but the chicken

Last week KFC avoided an investigation in to its ‘The Whole Chicken’ advertising campaign, which features chickens strutting their stuff to DMX’s ‘X Gon’ Give It To Ya’. The Advertising Standards Agency (ASA) received almost 500 complaints, for a plethora of reasons ranging from the depiction of chickens being “disrespectful, “offensive” and “distressing”, to the […]

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The top 40 most award-winning PR agencies

The good folks over at PRmoment have published a league table of the top 40 most award winning PR firms in the UK. And guess who made the top flight? With two strong wins at the 2017 PRmoment Awards and a spattering of shortlisted entries over the past 12 months, William Murray is sitting pretty […]

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5 Things Not to Miss At The Taste of London Festival

Every year Regent’s Park is transformed into a treasure trove of foodie delights during the Taste of London festival (14th-18th June). As always, there are so many amazing treats in store that it’s tricky to narrow down which stalls should be a top priority. But there’s no need to fear, we’re here to help with […]

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Clean up on Aisle 2: Why own-label products are on the up

Following the swell of inflation, Brits are starting to feel the pinch. Food inflation currently stands at 2.9%, meaning that over the past 3 months we’ve tacked on an additional £27 to our grocery bills. According to Chris Hayward, consumer specialist at Kantar Worldpanel: “That £27 may not seem like much, but if inflation continues […]

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William Murray Communications scoops a double at PRmoment Awards

We’ve only gone and done it again! Hot off the heels of picking up three B2B Marketing Awards at the end of last year, we took two more trophies home at last night’s PRmoment Awards 2017. We always had a feeling we were the best – and all those judges can’t be wrong. The PRmoment Awards have quickly become a […]

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Beyond publicity: B2B PR as a business driver

In case you hadn’t heard (we’ve barely mentioned it) we picked up not one, not two, but three B2B Marketing Awards back in November. And today, the good folks who run the competition published an interview with our CEO, Anita Murray, on all things B2B PR. You can read the full piece here. From the […]

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PRmoment Awards 2017 – we’re a finalist!

Attracting more than 850 high quality entries and an esteemed judging panel, the PRmoment Awards is a key date in the UK PR calendar. We’re looking forward to them already. Especially after today’s news that we’ve made the final for B2B PR Agency of the Year and B2B Campaign of the Year (for our ‘Dishing up advice on gluten-free‘ campaign  […]

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Snap-happy-meal

The saying goes, ‘if you didn’t tweet it, you didn’t eat it’, and now an app called Snapsaver is going a step further by offering diners in Newcastle half-price food to take pictures of their meals. Just so we’re clear… Yes, that means we’re essentially being paid to do something all us snap-happy, Insta-obsessed foodies […]

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Go to your happy place

It’s no secret the UK has developed a steady love affair with coffee culture, from the rise of single origin beans to the antipodean flat white that is now a mainstay on any respectable coffee menu. A BBC article released today found that where pubs, clubs and bar numbers in UK town centres fell by […]

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