PR Archives - William Murray

Hotelympia 2018 in pictures

Our very own CEO, Anita Murray was let loose on Hotelympia this year. So we took a (pre-approved) scroll through her camera roll to recap on her standout… well, stands. Hot under the collar The foodservice equipment area was a veritable hotbed of testosterone – naked flames barbequed great slabs of meat and pizzas were […]

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We’re behind you!

The hospitality industry’s #1 pantomime is back – and it’s bigger and better than ever (oh yes it is). The four-night West End run of Aladdin begins this Wednesday 31 at the Arts Theatre in Soho. Treading the boards? An all-star cast, featuring some of the biggest and wiggiest bigwigs in the industry, including our […]

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Meet our latest squeeze – Zummo London

Grab a glass of orange juice and say cheers to innovative fruit juice machine company Zummo London. We’re as pleased as (fruit) punch to announce we’ll be working with Zummo London, delivering their PR and communications. Zummo London is the official distributor for the Zummo brand in the UK. Zummo – founded in Spain in […]

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A crisis is always cooking. Will you avoid a roasting?

Crisis. It’s every company’s worst nightmare. Something bad happens. The media catches wind of it. And your reputation is on the line. Today, a major supplier of meat to pubs, bars, hotels, caterers and restaurants has recalled products after issues with use-by date labelling. News travels fast. Particularly when you add social media in to the […]

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Noetic sets out to help hotels see the whole picture

May we introduce our newest client, Noetic – the business performance specialist that uses powerful technology to radically improve hotels’ profitability. By helping hotels make sense of their own data in ways they never thought possible, Noetic helps hotels see the whole picture – so they can make the most of every room, every guest, […]

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Why great campaigns start with audience personas

Businesses don’t make decisions. Businesses don’t think, feel, or do anything. People do. That’s why – for any campaign – the first step should always be to identify and understand the people you need to influence. Not just the business they work for. That’s why we create audience personas. And we start by asking the […]

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The chicken, the whole chicken, and nothing but the chicken

Last week KFC avoided an investigation in to its ‘The Whole Chicken’ advertising campaign, which features chickens strutting their stuff to DMX’s ‘X Gon’ Give It To Ya’. The Advertising Standards Agency (ASA) received almost 500 complaints, for a plethora of reasons ranging from the depiction of chickens being “disrespectful, “offensive” and “distressing”, to the […]

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The top 40 most award-winning PR agencies

The good folks over at PRmoment have published a league table of the top 40 most award winning PR firms in the UK. And guess who made the top flight? With two strong wins at the 2017 PRmoment Awards and a spattering of shortlisted entries over the past 12 months, William Murray is sitting pretty […]

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5 Things Not to Miss At The Taste of London Festival

Every year Regent’s Park is transformed into a treasure trove of foodie delights during the Taste of London festival (14th-18th June). As always, there are so many amazing treats in store that it’s tricky to narrow down which stalls should be a top priority. But there’s no need to fear, we’re here to help with […]

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Clean up on Aisle 2: Why own-label products are on the up

Following the swell of inflation, Brits are starting to feel the pinch. Food inflation currently stands at 2.9%, meaning that over the past 3 months we’ve tacked on an additional £27 to our grocery bills. According to Chris Hayward, consumer specialist at Kantar Worldpanel: “That £27 may not seem like much, but if inflation continues […]

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