PR Archives - William Murray
Close

Antisocial behaviour in JD Wetherspoon

JD Wetherspoon today closed down all its social media accounts – both those related to its head office and those of its individual pubs, which number almost 900 across the UK. Chairman and founder Tim Martin cited concerns around trolling, personal data, and the addictive nature of platforms. Now call us cynical, but we’ve got […]

Read more Like this post0

3 simple ways to get more from your CSR

From Wetherspoon calling time on plastic straws to companies turning waste into sustainable biofuel – our industry has never been more energised by sustainability. It makes sense. Waste is a thief. And today’s environmentally conscious consumers want to buy from businesses that think and act like they do. But while businesses are getting better and […]

Read more Like this post0

Hotelympia 2018 in pictures

Our very own CEO, Anita Murray was let loose on Hotelympia this year. So we took a (pre-approved) scroll through her camera roll to recap on her standout… well, stands. Hot under the collar The foodservice equipment area was a veritable hotbed of testosterone – naked flames barbequed great slabs of meat and pizzas were […]

Read more Like this post0

We’re behind you!

The hospitality industry’s #1 pantomime is back – and it’s bigger and better than ever (oh yes it is). The four-night West End run of Aladdin begins this Wednesday 31 at the Arts Theatre in Soho. Treading the boards? An all-star cast, featuring some of the biggest and wiggiest bigwigs in the industry, including our […]

Read more Like this post0

Meet our latest squeeze – Zummo London

Grab a glass of orange juice and say cheers to innovative fruit juice machine company Zummo London. We’re as pleased as (fruit) punch to announce we’ll be working with Zummo London, delivering their PR and communications. Zummo London is the official distributor for the Zummo brand in the UK. Zummo – founded in Spain in […]

Read more Like this post0

A crisis is always cooking. Will you avoid a roasting?

Crisis. It’s every company’s worst nightmare. Something bad happens. The media catches wind of it. And your reputation is on the line. Today, a major supplier of meat to pubs, bars, hotels, caterers and restaurants has recalled products after issues with use-by date labelling. News travels fast. Particularly when you add social media in to the […]

Read more Like this post1

Noetic sets out to help hotels see the whole picture

May we introduce our newest client, Noetic – the business performance specialist that uses powerful technology to radically improve hotels’ profitability. By helping hotels make sense of their own data in ways they never thought possible, Noetic helps hotels see the whole picture – so they can make the most of every room, every guest, […]

Read more Like this post0

Why great campaigns start with audience personas

Businesses don’t make decisions. Businesses don’t think, feel, or do anything. People do. That’s why – for any campaign – the first step should always be to identify and understand the people you need to influence. Not just the business they work for. That’s why we create audience personas. And we start by asking the […]

Read more Like this post0

The chicken, the whole chicken, and nothing but the chicken

Last week KFC avoided an investigation in to its ‘The Whole Chicken’ advertising campaign, which features chickens strutting their stuff to DMX’s ‘X Gon’ Give It To Ya’. The Advertising Standards Agency (ASA) received almost 500 complaints, for a plethora of reasons ranging from the depiction of chickens being “disrespectful, “offensive” and “distressing”, to the […]

Read more Like this post0

The top 40 most award-winning PR agencies

The good folks over at PRmoment have published a league table of the top 40 most award winning PR firms in the UK. And guess who made the top flight? With two strong wins at the 2017 PRmoment Awards and a spattering of shortlisted entries over the past 12 months, William Murray is sitting pretty […]

Read more Like this post0
Go top