Social Media Archives - William Murray

Antisocial behaviour in JD Wetherspoon

JD Wetherspoon today closed down all its social media accounts – both those related to its head office and those of its individual pubs, which number almost 900 across the UK. Chairman and founder Tim Martin cited concerns around trolling, personal data, and the addictive nature of platforms. Now call us cynical, but we’ve got […]

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Bots don’t spread fake news, people do

Fake news. It’s the phrase on everyone’s lips recently, from the US President to newsrooms up and down the country. But “what exactly is it?” we hear you shout. Luckily, PR Week has heard the cries of confusion and put together a handy guide to the seven types of fake news we’re most likely to […]

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Why great campaigns start with audience personas

Businesses don’t make decisions. Businesses don’t think, feel, or do anything. People do. That’s why – for any campaign – the first step should always be to identify and understand the people you need to influence. Not just the business they work for. That’s why we create audience personas. And we start by asking the […]

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Testing: is this thing live?

The rise of live video on platforms like Facebook, Instagram, Twitter, and Snapchat is seriously exciting. Before, the closest you could get to ‘current’ was to share an update of the very recent past – like a photo you’d taken a few moments before. Now, those experiences can be shared as they happen via live video (which always has its downsides, […]

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The saying goes, ‘if you didn’t tweet it, you didn’t eat it’, and now an app called Snapsaver is going a step further by offering diners in Newcastle half-price food to take pictures of their meals. Just so we’re clear… Yes, that means we’re essentially being paid to do something all us snap-happy, Insta-obsessed foodies […]

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High street eats to try this Veganuary… according to Twitter

Forget Dry January, the one to try this year is Veganuary (or so we’re assured by our resident vegan). As you might have guessed, Veganuary aims to get people across the globe to ‘go vegan’ for January. But if you don’t fancy cooking for yourself – where’s good? Well, just ask this Twitter user… ‘Writer […]

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Once, twice, three times a winner #B2Bawards

We always like a Friday here at William Murray, but this one feels particularly special. Why? We’re glad you asked. At last night’s prestigious B2B Awards in London, we picked up not one, not two, but three awards. Not a bad haul considering we only entered two… B2B PR Agency of the Year With 95% […]

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simon hulstone

Talking social media with…Simon Hulstone

Simon Hulstone is chef proprietor at The Elephant, the first restaurant in Torquay to be awarded a Michelin star which it retains today. We caught up with him to ask a few questions about the importance of social media to today’s chefs. Would it surprise you to know that 98% of chefs see the value of social […]

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Talking social media with… Mark Sargeant

Mark Sargeant is chef proprietor of Rocksalt restaurant and bar in Folkestone, which celebrates the finest local produce & the best the British Isles has to offer. We caught up with him to ask a few questions about the importance of social media to today’s chefs. Would it surprise you to know that 98% of chefs see […]

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The Content Kings

Recent figures confirm what we already know to be true – our collective social media use in on the up and up. It was recently announced that Snapchat has overtaken Twitter in the number of daily users (150 million and 140 million respectively), indicating a possible shift in our content consumption habits. Typically a platform […]

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