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Trend watch at Food & Drink Expo 2018

Our personal highlights from the Food & Drink Expo 2018, at the NEC Birmingham. The flavour trends coming to a menu near you At the Innovative Food Ingredients stand, we got the low down from Michael Rawsthorne – product manager at AVO – about the flavours set for big growth. He told us black garlic […]

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Hotelympia 2018 in pictures

Our very own CEO, Anita Murray was let loose on Hotelympia this year. So we took a (pre-approved) scroll through her camera roll to recap on her standout… well, stands. Hot under the collar The foodservice equipment area was a veritable hotbed of testosterone – naked flames barbequed great slabs of meat and pizzas were […]

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Why employee engagement is more important than ever

Some of Europe’s biggest food brands come to us to develop brand and marketing strategies that will get their message out to the right audience. But when we ask them how they plan on communicating it to their own people, we’re often met with a stony silence. Sometimes, we’re so busy looking outwards that we […]

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National Pizza Day: Grab a slice of the action

Today (Friday 9 Feb) is #NationalPizzaDay. And every restaurant worth their dough is getting involved, as consumers look to grab a slice of the action… Pizzerias up and down the country are offering a 30% discount – with nationwide chains Trada, Gusto and Prezzo all confirmed. While closer to William Murray HQ (where we earn […]

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A sugar kick without the gelatine? Sweet.

Earlier this week, the entire world (or at least the 6-or-so million people that watched) were shocked to see Lord Sugar name his two finalists both winners of this year’s The Apprentice. One of the winners, Sarah Lynn, is a sweet firm owner. Clearly, Lord Sugar saw the opportunity for a sweet profit. But however […]

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BB foodservice get personal

Introducing BB foodservice. The wholesale giant formerly known as Bestway Batleys has unveiled a full scale rebrand, the first step in achieving ambitious growth in delivered wholesale. “For years, wholesalers have been too preoccupied with what their competitors are doing to stop and ask their customers what they want. So we listened.”  Martin Race, managing […]

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A delicious day at Délifrance UK

Recently some of the William Murray team travelled to new client Délifrance’s offices in Southall for a delicious on-boarding session and a first-hand look at inspired bakery. The day started, as every day should, with coffee and impeccable viennoiserie. From perfectly crafted croissants to beautiful butter pains au chocolat, there was plenty to go around. […]

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Good enough to eat

In this week’s ‘too good to be true’ file, an app has been developed that can supposedly create recipes from food snaps using a database of more than 1 million recipes. Pic2Recipe! claims to be able to recognise ingredients from our beloved #foodporn images, matching combinations to its recipe database and producing an ingredient list […]

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Get the measure of your PR The William Murray Way

Bill Gates famously said, ‘If I was down to the last dollar of my marketing budget, I’d spend it on PR!’ But why? How did he know what return he was going to get, and how could he be sure it was delivering value? If you can’t measure it, you can’t improve it For your […]

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5 Things Not to Miss At The Taste of London Festival

Every year Regent’s Park is transformed into a treasure trove of foodie delights during the Taste of London festival (14th-18th June). As always, there are so many amazing treats in store that it’s tricky to narrow down which stalls should be a top priority. But there’s no need to fear, we’re here to help with […]

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