A crisis is always cooking. Will you avoid a roasting? - William Murray

Crisis. It’s every company’s worst nightmare. Something bad happens. The media catches wind of it. And your reputation is on the line.

Today, a major supplier of meat to pubs, bars, hotels, caterers and restaurants has recalled products after issues with use-by date labelling.

News travels fast. Particularly when you add social media in to the mix. All of a sudden, a crisis can spread like wildfire. And then go on smouldering in the background, threatening to ignite again.

The first rule of crisis management is don’t ignore the crisis. You need to quickly understand the root of the story, get the facts, and identify the audience – so you can get ahead of breaking news and respond to the media and key stakeholders to give balance to the story.

And that’s where social media – when used correctly – can be as much a friend as foe…

But what constitutes a crisis? We call it a crisis whenever a situation has the potential to negatively impact your reputation, creating instability in the business.

And every company, large or small, needs to be prepared to manage such threats – or face the potential fall out the damage might cause.

Our crisis team will advise and manage a crisis from a PR, media and key stakeholder perspective. This covers everything from being the first point of contact for a crisis and managing the crisis team and process on your behalf, through to communicating with your employees, customers, suppliers and stakeholders.

We understand food. We understand crisis management. Just another thing we bring to the table. So pull up a chair and talk to us (before it could be too late).



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