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A delicious day at Délifrance UK

Recently some of the William Murray team travelled to new client Délifrance’s offices in Southall for a delicious on-boarding session and a first-hand look at inspired bakery. The day started, as every day should, with coffee and impeccable viennoiserie. From perfectly crafted croissants to beautiful butter pains au chocolat, there was plenty to go around. […]

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Why great campaigns start with audience personas

Businesses don’t make decisions. Businesses don’t think, feel, or do anything. People do. That’s why – for any campaign – the first step should always be to identify and understand the people you need to influence. Not just the business they work for. That’s why we create audience personas. And we start by asking the […]

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No hate for the humble plate

Whether it’s in a shoe or on a horn, restaurants have really shoehorned in new ways to serve food in recent years. For some customers, food served on a slate instead of a plate was hard to stomach. Well nowadays, dog bowls, plant pots, shovels and shoes (yep, we weren’t kidding) have all replaced the […]

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Santa Maria unleashes the power of pepper

What do you think about when you think about pepper? Salt? Dr Pepper? Not a whole lot? It’s probably pretty normal that you put a grind or two on your dinner without giving it a second thought. But, you’re not a chef. Chefs should be thinking about how pepper can elevate their dishes, where the […]

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The chicken, the whole chicken, and nothing but the chicken

Last week KFC avoided an investigation in to its ‘The Whole Chicken’ advertising campaign, which features chickens strutting their stuff to DMX’s ‘X Gon’ Give It To Ya’. The Advertising Standards Agency (ASA) received almost 500 complaints, for a plethora of reasons ranging from the depiction of chickens being “disrespectful, “offensive” and “distressing”, to the […]

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Good enough to eat

In this week’s ‘too good to be true’ file, an app has been developed that can supposedly create recipes from food snaps using a database of more than 1 million recipes. Pic2Recipe! claims to be able to recognise ingredients from our beloved #foodporn images, matching combinations to its recipe database and producing an ingredient list […]

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We all scream for (vegan) ice cream

The vegan community went into melt-down this week with the news that Ben & Jerry’s dairy free ice cream is coming to the UK. The certified vegan products have been available in the US for over a year, with flavours including Cherry Garcia, Chocolate Fudge Brownie and Chunky Monkey. The Ben & Jerry’s team uses […]

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The top 40 most award-winning PR agencies

The good folks over at PRmoment have published a league table of the top 40 most award winning PR firms in the UK. And guess who made the top flight? With two strong wins at the 2017 PRmoment Awards and a spattering of shortlisted entries over the past 12 months, William Murray is sitting pretty […]

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Get the measure of your PR The William Murray Way

Bill Gates famously said, ‘If I was down to the last dollar of my marketing budget, I’d spend it on PR!’ But why? How did he know what return he was going to get, and how could he be sure it was delivering value? If you can’t measure it, you can’t improve it For your […]

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Rubbish! High Street Chains’ Food Waste Revealed

As part of The Grocer’s Waste Not Want Not Campaign, a number of quick service restaurants (QSRs) have recently been found severely lacking in their attempts to deal with the mammoth issue of food waste. Out of ten high street names, only three food giants – Pret, KFC and Greggs – were found to be […]

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