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Taste Portugal

Isn’t it time you Taste Portugal?

Say hello to Taste Portugal – the initiative from AHRESP (the Portuguese hospitality & catering association) that’s putting the gastronomy of Portugal on a global stage. Portugal’s foodie culture is at the heart of its identity – its traditions, culture, and geography. We’re very excited to bring a taste of that rich culture to the attention […]

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Home-grown food: the money-maker for pubs

A trio of studies from Beacon show that pubs may need to embrace food to succeed, and that if they do, home-grown produce is the way to go. First of all, some good news for pubs. A quarter of Brits have said they’d spend 25% more for pub grub if the food came from here […]

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Noetic sets out to help hotels see the whole picture

May we introduce our newest client, Noetic – the business performance specialist that uses powerful technology to radically improve hotels’ profitability. By helping hotels make sense of their own data in ways they never thought possible, Noetic helps hotels see the whole picture – so they can make the most of every room, every guest, […]

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Vegan victories aplenty before Vegan Month

November is Vegan Month, but the last few weeks have already been particularly vegan friendly themselves. From plant-based pop-ups to meat-free menus, restaurants are giving vegans a much greater choice. Nando’s has added to their veggie options with a Sweet Potato & Butternut Burger and Supergreen Burger, both available in vegetarian and vegan options. Over […]

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You had us at savoury clouds…

When renowned food critic Charles Campion raves about a pub then you know you’re onto a winner – the Best British Roast Dinner 2017 winner to be exact. This week, The Feathers Inn in Stocksfield was crowned with the title that pubs up and down the country have been vying for. Charles said: “At The […]

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BB foodservice get personal

Introducing BB foodservice. The wholesale giant formerly known as Bestway Batleys has unveiled a full scale rebrand, the first step in achieving ambitious growth in delivered wholesale. “For years, wholesalers have been too preoccupied with what their competitors are doing to stop and ask their customers what they want. So we listened.”  Martin Race, managing […]

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A delicious day at Délifrance UK

Recently some of the William Murray team travelled to new client Délifrance’s offices in Southall for a delicious on-boarding session and a first-hand look at inspired bakery. The day started, as every day should, with coffee and impeccable viennoiserie. From perfectly crafted croissants to beautiful butter pains au chocolat, there was plenty to go around. […]

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Why great campaigns start with audience personas

Businesses don’t make decisions. Businesses don’t think, feel, or do anything. People do. That’s why – for any campaign – the first step should always be to identify and understand the people you need to influence. Not just the business they work for. That’s why we create audience personas. And we start by asking the […]

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No hate for the humble plate

Whether it’s in a shoe or on a horn, restaurants have really shoehorned in new ways to serve food in recent years. For some customers, food served on a slate instead of a plate was hard to stomach. Well nowadays, dog bowls, plant pots, shovels and shoes (yep, we weren’t kidding) have all replaced the […]

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Santa Maria unleashes the power of pepper

What do you think about when you think about pepper? Salt? Dr Pepper? Not a whole lot? It’s probably pretty normal that you put a grind or two on your dinner without giving it a second thought. But, you’re not a chef. Chefs should be thinking about how pepper can elevate their dishes, where the […]

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