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Are you pouring the right stuff?

We’re excited to announce that we’ve just been appointed by BRITA Professional. It’s the start of a campaign to raise awareness of the importance of water in delivering a good experience. Customer expectations have increased and they want consistently great tasting food and drinks. Gone are the days when powder floating on top of your […]

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UK’s Growing Appetite for Eating Out

Good news for the industry – according to the latest Eating Out report from Allegra, we are set to see an increase in the value of the eating out sector to £51 billion by 2015. Low to mid market dining dominates and lunchtime is the meal occasion to watch! Busy lives mean that we’re using […]

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Service is a winning formula!

With the Catey’s done and dusted for another year, what a great year its been for all the winners. Our congratulations go out to all those who went home with an award last night and also to those that were nominated – an achievement in itself. But of course, we all had huge smiles on […]

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It’s Catey time…

We’re all hoping for a big night at the Cateys tomorrow. Some of our clients are sponsoring the awards – Unilever Food Solutions is sponsoring the Health & Nutrition Catey, and Quorn Foods is back sponsoring the Menu of the Year Award – whilst others are hoping to take one home! But tomorrow isn’t all […]

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The Great Steak Event!

The thunder and lightning didn’t stop celebrity chef Marco Pierre White cooking up a storm yesterday at the amazing Roof Gardens in Kensington. During a very welcome break in the rain, over 80 industry experts, including journalists and leading hotel, restaurant and pub operators, joined Marco outside for a barbeque and exclusive masterclass on creating […]

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Hospitality Leadership Forum cooks up a debate

We joined industry leaders at the inaugural Brookes Hospitality Leadership Forum, a new initiative between Oxford Brookes University and Fairmont Hotels, that aims to encourage discussion and shared learnings among business leaders on key issues facing hospitality. During the day, we took part in training sessions from pricing strategy and online travel booking, eBay and […]

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Online and on show

Would you tick off your concierge for calling a hotel guest ‘mate’? Or pull up an employee for writing text-speak in a report? Too right you would, so why is it ok for your business contacts to be spoken to in slang on Twitter and Facebook? Your social media persona should reflect the image of […]

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Social media: should you be doing it?

Yes is the simple answer. And after listening to William Murray MD Anita Murray and Digital Director Daren Bach take to the stage at the Catering and Hospitality Forum to demonstrate just how impactful social media can be, 100% of our audience agreed. Over a hundred delegates from all areas of the hospitality industry  – […]

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William Murray serves up groundbreaking BBC series and social media campaign

34,000 hits to the website in four weeks – 81% from new visitors – generated the Academy’s busiest period in eight years. We went to the Academy of Food and Wine Service with a concept for an Apprentice style TV series in which unemployed young people were trained for a career in front-of-house. From this […]

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Yummy Mummy calls William Murray

There was lots of excitement in the William Murray office this week when celebrity mum Denise Van Outen called in. Her little one Betsy loved the samples of tasty Babylicious frozen food we sent and Denise couldn’t sing its praises enough. Saying that Betsy had found the home-made meals “delicious”, Denise said Babylicious is a […]

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