Noetic sets out to help hotels see the whole picture

May we introduce our newest client, Noetic – the business performance specialist that uses powerful technology to radically improve hotels’ profitability.

By helping hotels make sense of their own data in ways they never thought possible, Noetic helps hotels see the whole picture – so they can make the most of every room, every guest, and every penny of media they buy. It’s clever stuff, but what hotels get from it is refreshingly simple: Right guest. Right room. Right price.

Since launching, Noetic has seen great results with its test-bed hotel group – the only one in London they know of that hasn’t had to discount or use OTAs to hit its occupancy targets. And now it has formally released its Noetic1 system, the hospitality performance specialist is ready to take on new hotel clients. Which is why they turned to us.

“Convincing hotels to rethink strategies and methods they’ve become very accustomed to is no mean feat, which is why we’ve appointed William Murray. The team understand this industry like no-one else and they’re experts at cutting through complexity to reveal clarity.”

Stephen Barr, chief data scientist and managing partner, Noetic

Noetic will be making its first formal introduction to the industry at HOSPACE 2017 on 2 November, where Barr will be leading a workshop: Why RevPAR doesn’t tell you the whole story – which discusses why, for great revenue managers, RevPAR is only part of the equation.

We’ll be with them on the day, so if you’re coming to the event, do pop by and say hello.


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