What we do | William Murray



Clients turn to us because they are confident that we can help them to build their reputation and drive sales.

From the start we listen carefully to what they want to do and give them advice on the best way to achieve it. We quickly get to grips with what’s important to them and become part of their team – caring as much as they do about the outcomes.

We tailor our approach and deliver creative, joined up campaigns using a wide range of media and activities.

That’s all thanks to our talented lineup of content creators, videographers, website designers, crisis managers, event organisers, strategic planners, community managers, social media trainers and researchers….phew!

“We choose to work with William Murray because of their insight and experience in the foodservice industry.
Their ability to produce creative, integrated and effective campaigns across traditional and digital media is invaluable to us.”

Faye Napper – BRITA Professional



PR is our bread and butter, so to speak. We’ve been delivering creative and effective campaigns that build awareness and drive reputation for 25 years.

Our secret to success is simple: top-notch writing skills, a great team including ex-journos, industry insight and a unique network of contacts.

So, whether it’s a regular stream of coverage or thought leadership campaign to raise your profile, we’ve got it covered.

These are some of the PR services we can help you with:


Content is king. It’s a saying that’s been around longer than the internet itself, but in today’s online world it’s never been more important to get it right. Our PR, storytelling skills and industry knowledge mean that we can take the hottest topics and turn them into powerful content for a range of media including articles, blogs, infographics, videos, speeches and white papers. And we know how to talk in the right language to engage communities through social media.


People still buy people, so events remain an important part of today’s communications strategies. We create great events designed to engage with the right people. We have event managers on our team, experts in everything from product launches to industry-wide conferences. We can also review your existing networking programmes and sponsorships to make sure your budget is working hard for you.

Crisis Management

Your carefully developed reputation can be damaged in an instant unless you get the right advice. We’re experts at advising and dealing with the media for clients faced with crises. We’ve managed a fair few high-risk situations for clients during our 25 years – from one-offs to the horsemeat scandal.

Our team of crisis experts will work with you to put you on the front foot, making sure your reputation is restored and maintained.



To communicate successfully it’s essential to work with an agency that really understands digital marketing. Our in-house team will help you make sense of digital opportunities. They are experts in creating impactful websites, attracting enquiries through online search, advertising and email marketing campaigns. And we can show you how to make the most of social media in a way that actually supports your business goals; including training sales teams on how to use social to engage with prospects and stay ahead of competitors.

These are some of the digital services we can help you with:

Website Design

If you’re investing time and money in your website and blog and they aren’t up to scratch, your campaigns will never be truly effective. Our digital team builds websites that fully support your business objectives and gives you the insight you need to show what’s working best for you.

Social Media

We invest a huge amount of time keeping track of the different ways to reach people in our industry. And using our PR skills we know how to talk in the right language to engage communities through social media. So we understand which social media channels are right for you. We can give you strategies, content calendars and training to make sure you know how to make the most of the conversations that are happening around you – or we’ll do it all for you!

Email Marketing

Measureable. Effective. Direct. Done smartly, it’s one of the most cost effective ways to talk direct to customers, drive traffic to your website and increase ROI. Our focused, insight driven e-marketing campaigns help clients to successfully engage with their audiences.

Online Marketing

We understand the traditional and digital advertising channels in foodservice and hospitality. We can advise you on where best to advertise, develop eye-catching campaigns and then manage it all for you.

Mobile Apps

Mobile is the fastest growing marketing channel so it can’t be ignored. We can help you to ensure that your business is easily accessible anytime, anywhere. We’ll put your business at the fingertips of your customers wherever they are and show you how to keep them coming back to you time and again.



Having mapped out every way to reach your customers in foodservice and hospitality, we’re in a great position to give you the best advice.

Our senior team of marketing and communications experts can help you to get your strategy right, carry out research and forge strategic partnerships through our unrivalled network.

We also have a strong track record of developing and rolling out brands through internal and external communications.

These are some of the marketing services we can offer you:

Strategic Advice and Planning

You can count on us to give you straightforward honest advice, even when we think you might not agree with it! So much so, that we soon become an extension of your marketing team. And our experienced project managers and proven processes make sure everything stays on track and on budget.


We offer qualitative and quantitative research at a national and international level. This can be anything from straightforward research to provide PR angles through to content for white papers and thought leadership. We help you to be seen as leading the charge in your industry by giving you the insight and opportunity you need.


Brands make a promise and deliver that promise. Strong brands say a lot about your organisation. It’s what you stand for and it tells a story. We have the expertise to help you define your brand strategy, from design through to communicating it to internal and external audiences. We’ll make sure that everyone knows what your brand represents and keep your strategy on track and on message.

Internal Communications

Delivering the message to your customers is only half the story. Employee engagement through effective communications is what gets us excited. We’ll work with you to focus on the issues that impact your employees before creating a campaign that will help influence what your employees think, feel and do.

Extra touches


Everyday we monitor industry news and share it with our clients – you might say it’s hot off the press. We also update our industry calendar of events to help clients plan their networking.

But don’t worry if there’s an event you can’t attend. Between us we attend over 100 events each year and can give you a summary to help keep you in the know.

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