William Murray doesn’t just depend on the brilliance of one person. We inspire our hard working team to deliver creative and effective joined up campaigns across traditional and digital channels each and every day.
We all care passionately about what we do and adding value to our clients. But it’s not up to us to say what great looks like. We agree stretching targets before we get stuck in and then go out of our way to deliver them and more.
To achieve this we have to be honest. You can count on us to give you straightforward, frank advice based on our research and experience – even when we think you might not agree with it! We work with you so closely you can think of us an extension of your marketing team.
We’re a competitive bunch, so we won’t rest on our laurels. We make it our business to challenge each other to come up with campaigns that get noticed. And on the rare occasion we get it wrong, we‘ll beat ourselves up until we know what needs to be fixed and then we put it right.
Kirsty Stanley Hughes, the agent for Michelin-starred chefs
We’re experts, specialists &
nice people too
Being a specialist agency for 25 years doesn’t give us the right to say we understand the industry like no other agency. We leave that to our clients. In a nutshell, they say we’re very good at what we do.
What age brings with it is knowledge and insight. We add to this our people and skills to create joined up PR and digital campaigns for food, drink and hospitality clients here in the UK and right across Europe.
What makes us different to other agencies is that we combine our industry knowledge and unique network with PR, marketing and digital expertise – all under one roof.
Every industry has
Our influence is second to none. That’s how we create exceptional campaigns. We’re very proud of our unique network of foodservice and hospitality industry contacts. But like any good relationship, this doesn’t just happen overnight. They take time to develop. This is something we’ve been working hard at for years.
That’s why today we’re proud to say we’ve worked with just about every influencer in food, drink and hospitality. But it’s not about us. For our clients, this means we can put them in touch with the right people to work strategically with their brands.
Who’s on our list? Without naming names, our contacts include key journalists, food bloggers, industry associations, opinion formers, insight companies, foodservice consultants, government lobbyists and MPs.
And of course, it goes without saying, we have strong links with chefs at every level of the industry – in the UK and around the world.
Social media is changing the way that people talk to each other, so organisations and brands have changed too. But that doesn’t mean one size fits all.
Effective social media campaigns are an important part of a communications strategy to inform, engage and generate positive word of mouth. It needs to be well thought out: done properly, it’s a great opportunity to influence more people with your message more of the time.
So what’s our secret? Our digital team keeps track of the different ways to use social media to reach people in our industry. But it’s our experience in PR that is the real key to success because we are used to talking the right language.
We know how to get the right tone of voice when developing conversations on behalf of our clients’ brands. We are also in a position to add value with our content because we are industry specialists so we stay on top of the issues and trends.