World Meat Free Week 11-17 June - William Murray

It’s no secret that everything plant based is having a moment.

With the number of vegetarians and vegans in the UK steadily increasing over the past decade, it feels like we’ve reached a tipping point in 2018, the year plant based fervour took hold and cemented itself in the mainstream.

Here at William Murray we’ve certainly seen a shift.

In fine dining, tasting menus are branching out – vegetarian (previously an afterthought) and vegan (previously unheard of) menus are becoming the norm, proudly sitting alongside their meaty counterparts as carefully curated equals, brimming with creativity and flavour. Russell Bateman’s ‘Nature Menu’ served at Colette’s at The Grove and Chantelle Nicholson’s plant-based supper clubs at Tredwells are just two of our favourites.

Young chefs too are doing their bit. This year’s Craft Guild of Chef Graduate Award competitors turned out some incredible dishes using Quorn, showing flair and skill when cooking with alternative proteins. At a recent chef roundtable we supported, many credited Netflix documentaries that shine a light on unsustainable meat production with influencing their junior team members, who wholly embrace plant based cooking as a significant part of their developing repertoire.

Here in the office, we’ve gotten behind Meat Free Monday, sharing a plant-based family meal at the start of each week as we look to collectively reduce out meat intake. Highlights have included a veggie shepherd’s pie, Keralan dahl and a particularly moreish mushroom risotto – which despite it’s bad rap over the years is still a fantastic vegetarian option, what’s important is it’s no longer the only option.

By 11 of us going plant based for today’s lunch, we’ve saved:

  • Enough energy to boil 4272 kettles
  • Calories of 21 chocolate cookies
  • 97 days’ worth of personal water use
  • A dietary fat reduction equivalent to the weight of 25 teaspoons of butter

If you’re wondering how you can do your bit, today marks the first day of World Meat Free Week (WMFW). An initiative that shines a spotlight on the importance of reducing our meat intake for the sake of our planet, WMFW encourages people to swap just one meal a week to meat-free. It has the support of celebrities, athletes and entire companies who support the movement to eat more plant based foods, greatly reducing our collective impact on the planet.

Click here to learn more about and support the activities of World Meat Free Week.



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